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they know their growing customers are rich asians and russians," she says; designs are becoming more globalised. mcm rucksack the backpack is practical and mobile.” the second man walked to the rear of the store and returned a short time thereafter. "it's ironic that a handbag business is [selling so many] hands-free bags," she says, "but it makes sense from a socio-economic view. [mcm rucksack] first, she says, millennials "are born with computers, so they have a completely different approach to life and expect brands to be interactive and luxury to be functional".