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the beginnings of the men's luxury backpack craze can be traced back to 2009, when esteemed bag manufacturer louis vuitton debuted the michael backpack.mcm in london farfetch, an online portal that aggregates listings from hundreds of luxury fashion boutiques worldwide, is experiencing a similar rise in demand, according to the site's fashion editor alannah sparks. the rarefied world of traditional high-end stores "like temples, one-sided and arrogant – come and worship!" holds little appeal. first, she says, millennials "are born with computers, so they have a completely different approach to life and expect brands to be interactive and luxury to be functional". "it's ironic that a handbag business is [selling so many] hands-free bags," she says, "but it makes sense from a socio-economic view. [mcm backpack cognac] she points out that design and production are mainly run from germany and italy, and that many other brands perceived as european – from mulberry to escada – happen to be owned by asian companies.
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